Baby Boomers are the wealthiest generation on the planet. The over-70s are the UK’s most online adults after twentysomethings, with considerable spending power.

But rarely do people talk about the digital needs of the ageing population, and the link between these and accessibility. In this webinar, we discussed why organisations should care about serving ageing customers, what older people want from digital, and what you can do to attract and retain this often ignored and undervalued digital audience.

This podcast draws from our recent research report ‘A golden opportunity – Are you serving the needs of older online consumers?’ which you can now download. The research reveals that:

• 81% of over-65s are frustrated by inaccessible websites and apps.
• 70% say retailers fail to consider age-related impairments such as poor eyesight and reduced fine motor skills that make using websites and apps more challenging.
• Older consumers spend an average of £163 per month online.
• But, more than one in 10 over-65s (equivalent to 1.38 million UK consumers*) said they would spend more online if websites and apps were easier for them to use.

We go deeper into all of these and more in the webinar. We hope you enjoy the recording…

You can download the report for free here https://www.hassellinclusion.com/are-you-serving-the-needs-of-older-online-customers/

This audio was originally recorded as a webinar.

You can access the video recording of the webinar, and its transcript, here: https://www.hassellinclusion.com/webinars/how-to-meet-the-digital-needs-of-the-wealthiest-generation-on-the-planet/ 

Access it through HiHub. Registering on HiHub will also give you access to recordings of all our past webinars, and keep you updated on upcoming webinars.