How to Pitch Your Business Through Compelling Storytelling

Jul 2, 2019 · 35m 34s
How to Pitch Your Business Through Compelling Storytelling
Description

Presentation Coach and Communications Consultant Christina Brennan, helps founders, professionals and companies figure out what they’re trying to say and how to say it well. Through workshops, seminars, and 1:1...

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Presentation Coach and Communications Consultant Christina Brennan, helps founders, professionals and companies figure out what they’re trying to say and how to say it well.

Through workshops, seminars, and 1:1 coaching, she builds messaging development, storytelling, and public speaking skills which equates to building deeper connections, landing more deals, and overall being a more impactful communicator.

Through her diverse background in marketing, advertising, sales, and journalism – ranging from large corporations like Microsoft to startups – Christina has established systems that help her understand how any audience best consumes information and how to create content that is useful and memorable.

Listeners - Christina is going to up your presentation game – especially for pitching your business to investors. She also shares terrific insights for solopreneurs launching a service-based business, and how she manages isolation.

Here's some actionable advice Christina shares during our delicious conversation:

"Begin with the end in mind. Who’s your audience? What’s your goal? And then how are they going to be able to relate to that goal? If you can start out with those three questions in mind, it’s going to help you craft that story.

In business, there’s different story archetypes, but my favorite one is the hero’s journey. You set the scene, identify that there’s some sort of problem, monster, your conflict. Then bam. Here’s the hero. Now, your hero might be your solution, your product. Even better if you can make the hero of the story your customer and your service or product is their weapon or tool.

Now what’s the new reality now that they’ve used this service or product and beat this monster, this problem... not just that they’ve solved the problem but what’s the new reality? Paint that picture. Why do I feel better now? How am I moving forward towards this new reality?"

Please take a moment to fill out Christina’s Survey:
https://forms.gle/zf9er3e1mg6RaN7t9

Please connect with Christina via:
LinkedIn: https://www.linkedin.com/in/brennanchristina/
Twitter: https://twitter.com/_CBrennan
Instagram: https://www.instagram.com/_CBrennan/

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media!

If you have a startup story you’d like to share on the Startup Life Show podcast, please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel https://www.youtube.com/user/AndeliciousAdvice and my Pinterest Boards: https://www.pinterest.com/andelyons/boards/.

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥
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Author Startup Life Show - Ande Lyons
Organization Startup Life Show - Ande Lyons
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