Natalie Arent is a brand strategist for Christian female coaches, and the host of the Presence & Purpose podcast. She helps them find their people online and build a client-attracting personal brand to propel them forward in their God-given purpose.

TAKEAWAYS:

Natalie’s super power is seeing her clients for who they are and using that to more clearly communicate their brand to their audience.

A personal brand is different from a business brand in that you are the face of the business. People connect with you, on a personal level, instead of a company identity.

One of Natalie’s tips for showing up authentically in the online space is knowing more about you and your own personality. Natalie loves personality tests to help her clients to understand more about what makes them tick and what motivates them.

Natalie says that if you’re feeling like your industry is oversaturated, it’s usually because it’s oversaturated with tons of people doing the exact same thing. If you’re concerned about getting visible and being authentic, dare to stand out in your niche.

RESOURCES:

Check out the blog post that goes along with this episode: http://www.allisonhardy.com/blog1/episode201

Listen to the Presence and Purpose Podcast: https://www.nataliearent.com/episode

Join the Presence and Purpose Facebook Group: https://www.facebook.com/groups/presencepurpose

Get on the waitlist for the next open cart period for the Lead Generation Lab (doors open February 1, 2021!) here: www.allisonhardy.com/leadgenerationlabwaitlist

Watch the Sell Everyday [Even When You’re Not Working] Masterclass (it’s on-demand!) to learn my 5-step process for setting up an automated system designed to sell something, no matter how big or small, every single day in your business: https://allison-hardy.ck.page/2e62448504

CONNECT WITH ME:

Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community: www.facebook.com/groups/themompreneurcommunity

Follow me on Facebook: www.facebook.com/allisonhardy2015

Follow me on Instagram (I especially LOVE InstaStories!): www.instagram.com/allison_hardy_

Find me on Pinterest: www.pinterest.com/allison_hardy_

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Music courtesy of www.bensound.com