How To Stop Making Excuses and Start Your Podcast with Privy's Dave Gerhardt
Aug 12, 2020 ·
24m 54s
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Description
Today’s conversation is with Dave Gerhardt, Chief Marketing Officer at Privy, and host of The Ecommerce Marketing Show podcast. Privy is an e-commerce marketing platform, however, podcasting was the first...
show more
Today’s conversation is with Dave Gerhardt, Chief Marketing Officer at Privy, and host of The Ecommerce Marketing Show podcast. Privy is an e-commerce marketing platform, however, podcasting was the first step in their marketing strategy. As a podcast lover, Dave has hosted three podcasts and has helped other companies start their own. He believes in the power of content as a marketing tool and uses podcasting as a way to appeal to niche markets and loyal consumers. through podcasting. Hear about why you should stop making excuses and start your own podcast in today's conversation.
Key Takeaways:
🏛 4:59-5:28: How podcasting can be a pillar of marketing
📈 6:31-7:32: Appealing to niche markets and loyal followers through podcasts
💡 9:27-9:53: Thinking about evolving all your channels as a marketer
🗣 10:24-10:55: Listening to what your customers are saying
👣 11:18-13:18: Why podcasting was Dave's first step in the marketing strategy at Privy
🎙 14:41-15:25: Using podcasting as a way to get content for your brand
🧑💻 16:25-17:16: Creating more on-demand content during the pandemic
🚫 19:37-21:26: Stop making excuses and go make your podcast
Related Resources:
Dave’s LinkedIn: https://www.linkedin.com/in/davegerhardt
Privy’s website: https://www.privy.com/
The Ecommerce Marketing Show Podcast: https://www.privy.com/ecommerce-marketing-show
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Key Takeaways:
🏛 4:59-5:28: How podcasting can be a pillar of marketing
📈 6:31-7:32: Appealing to niche markets and loyal followers through podcasts
💡 9:27-9:53: Thinking about evolving all your channels as a marketer
🗣 10:24-10:55: Listening to what your customers are saying
👣 11:18-13:18: Why podcasting was Dave's first step in the marketing strategy at Privy
🎙 14:41-15:25: Using podcasting as a way to get content for your brand
🧑💻 16:25-17:16: Creating more on-demand content during the pandemic
🚫 19:37-21:26: Stop making excuses and go make your podcast
Related Resources:
Dave’s LinkedIn: https://www.linkedin.com/in/davegerhardt
Privy’s website: https://www.privy.com/
The Ecommerce Marketing Show Podcast: https://www.privy.com/ecommerce-marketing-show
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