In an increasingly polarized world, one thing nearly all leaders agree upon is the foundational role that culture plays in organizational success. While we all may agree about its significance, understanding the real mechanics of culture and, more importantly, how to create and drive it has always been shrouded in mystery, until now.  My guest this week is David J. Friedman, Founder and CEO of Culture Wise.  David literally wrote the book, "Culture by Design," empowering leaders to operationalize their corporate cultures.   David Friedman has done with culture what Michael E. Gerber has prescribed we do for all of the physical systems and processes in your business.  Yes, he has created a system for turn-keying-culture and optimizing the behaviors of your people, teams and franchisees, to consistently drive the disciplines that are the backbone of your organization. This is a conversation you don’t want to miss, as we will unpack it all with Vistage's 2021 Speaker of the Year, Culture Wise Founder and CEO, David J. Friedman.