Ilan Sobel has been the CEO of BioHarvest Sciences since July 2020. Ilan has brought the company’s first product, VINIA, to North America, building a direct-to-consumer machine that is now generating significant revenues. VINIA’s go-to-market success has established a template for the company’s near-term product pipeline of nutraceutical plant cell banks. 

In addition to commercial focus and planning, Ilan has scaled production capabilities from R+D up to industrial levels, and is building a biotech company with novel, and even patentable plant-based products that are based on science and backed by clinical trials.. Prior to BioHarvest, Ilan served for 6 years at Weissbeerger, as both Chief Operating Officer and then Chief Commercial Officer. In this capacity, Ilan played a major leadership role in building a disruptive BIG Data, IOT & Software Company servicing major Beverage players which was ultimately purchased by Anheuser Busch InBev. Previously, Ilan served an 18 year stint as an International Employee of The Coca-Cola Company, where he played a pivotal role in key senior leadership positions generating significant revenue and profit growth and improving brand health trends across diverse global markets including the United States, China, Hong Kong, Taiwan, Thailand, Singapore, Malaysia, Vietnam, the Philippines and South Africa.