Greg Twemlow's article advocates for shifting from focusing solely on producing high-quality AI solutions to prioritizing the user experience. He argues that creating immersive and emotionally resonant interactions is crucial for impactful AI design, emphasizing the importance of "taste" and understanding user context. Twemlow, founder of XperientialAI, promotes an experiential mindset in AI development, aiming to build technology users find functional and feel connected to. The article highlights the transformative potential of AI when designed with this user-centric approach in mind.

About the Author - Greg Twemlow writes and teaches at the intersection of technology, education, and human judgment. He works with educators and businesses to make AI explainable and assessable in classrooms and boardrooms — to ensure AI users show their process and own their decisions. His cognition protocol, the Context & Critique Rule™, is built on a three-step process: Evidence → Cognition → Discernment — a bridge from what’s scattered to what’s chosen. Context & Critique → Accountable AI™. © 2025 Greg Twemlow. “Context & Critique → Accountable AI” and “Context & Critique Rule” are unregistered trademarks (™).