"Rock My Restaurant" recently discussed the growing integration of gaming and web3 technologies into the restaurant industry. Hosts Paul Barron and Shelley Rupel explored the opportunities for brands to reach younger consumers through gaming platforms and loyalty programs.
Barron highlighted data showing the massive growth of e-sports and brand partnerships, with major chains like Burger King, Chipotle, and McDonald's increasingly active in this space. Rupel noted that smaller restaurant brands are also looking to leverage gaming integrations, but often need technology platforms like Devour to enable cost-effective activations.

A key focus was the role of gamification and loyalty. Rupel explained that points-based programs are less engaging than missions, quests, and dynamic rewards tied to user activity. Brands are exploring ways to blend social media, in-app actions, and blockchain-backed digital assets to create more immersive loyalty experiences.

The discussion also touched on the evolution of augmented reality and the potential impact of devices like Meta's new Quest 3 headset. Barron argued this could be a "ready player one" moment, with AR enabling new modes of productivity, gaming, and spatial computing that brands will need to consider.

Overall, the podcast emphasized that the restaurant industry must adapt to the growing influence of gaming, web3, and emergent technologies to stay relevant with younger consumers. Brands that can authentically integrate these elements into the customer experience will be best positioned for the future.