As September approaches, retailers and suppliers in the bike industry prepare for Interbike, which starts a new chapter in Reno-Tahoe this year.
In the eleventh episode of Interbike - The Podcast, host Fred Fishkin interviews Justin Gottlieb, Interbike show director, as he and his team put the finishing touches on the 2018 edition of North America’s largest bicycle industry trade show. Interbike announced its decision to move to Reno-Tahoe just one year ago, and Justin describes the changes that are in store for 2018. From arrival in a city that’s eager to welcome the industry, to the NorthStar Free-Ride Festival on the opening weekend...from industry group rides, to an OutDoor Demo on world-class trails...from a thoughtfully curated series of educational tracks to unequaled face-to-face interaction on the show floor...it’s shaping up to be a phenomenal show. Tune in to hear about all the improvements as the countdown to Interbike Marketweek heads into the homestretch.