Is Ageism in Advertising Intentional?
Aug 19, 2022 ·
20m 9s
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
Misunderstanding the senior market is a big, costly mistake. After all, we older adults have more money to spend than younger people do and there are so many of us!...
show more
Misunderstanding the senior market is a big, costly mistake. After all, we older adults have more money to spend than younger people do and there are so many of us! But image makers like advertising agencies have been slow to understand our needs and our resistance to negative images.
Paul Flowers is an advertising executive in Dallas who created an ad agency dedicated to serving Baby Boomers with sensitive and meaningful commercials. He talks about his successes and his failures and how older consumers need to push for change.
Brought to you by NEXTVillageSF.org
NEXT Village SF is a neighborhood nonprofit providing services and support that empowers members to live independently.
show less
Paul Flowers is an advertising executive in Dallas who created an ad agency dedicated to serving Baby Boomers with sensitive and meaningful commercials. He talks about his successes and his failures and how older consumers need to push for change.
Brought to you by NEXTVillageSF.org
NEXT Village SF is a neighborhood nonprofit providing services and support that empowers members to live independently.
Information
Author | NEXT Village SF |
Organization | NEXT Village SF |
Website | - |
Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company