EXCLUSIVE NEWS!: Itaas is a well-respected provider of multi-platform solutions for MSOs, programmers and interactive application developers focusing on interactive television technologies. Once such technology is EBIF or Enhanced Binary Interchange Format, an interactive TV specification that is being deployed on millions of set-top boxes all over the country by the cable operators that will enable simple interactive applications to appear on top programming and advertising. Vibha will announce some information about their iStart program. Tracy Swedlow is editor-in-chief of itvt.com and blog.itvt.com