Cultivating Connections in Agriculture: A Conversation with Jessie Jarvis
In this episode of The Travel Wins, I had the pleasure of speaking with Jessie Jarvis, a woman who wears many hats — wife, mother, third-generation rancher, podcast host, and the Founder and CEO of Of The West. Jessie’s roots run deep in the American West, having grown up on her family’s cattle ranch in Southern Idaho. From an early age, she developed a profound appreciation for the land and the legacy of ranching, a passion that now drives her mission to connect others in the agricultural and western industries.
Jessie’s superpower? Connecting people. And it’s this remarkable gift that led her to create Of The West, a job platform tailored specifically to the agriculture and western sectors. Since its inception in 2021, Of The West has helped hundreds of companies find their next perfect hire. Recognized as the "Official Job Platform" of prestigious organizations like the American Quarter Horse Association, the National Cutting Horse Association, and Miss Rodeo America Inc., Jessie's platform has revolutionized the hiring landscape for industries that are often underserved in the digital job market.
But Jessie didn’t stop there. She expanded her vision with Directory Of The West, a sister platform that connects businesses with freelancers, creatives, and industry experts who understand the nuances of agriculture and western culture because they live it, too. Whether it’s helping a company bring their next big idea to life or connecting them with a speaker who can inspire their audience, Jessie’s platforms are designed to bridge the gap between talent and opportunity in the industries she holds dear.
Jessie is also the voice behind Leaders Of The West, a top-ranked podcast that shines a spotlight on pioneers, innovators, and game-changers within the agriculture and western communities. Her podcast has climbed the charts, reaching as high as #3 on Apple Podcasts’ Careers list and securing spots in the Top 50 on both Apple Podcasts and Spotify’s Business charts. With Leaders Of The West, Jessie continues her mission to create meaningful conversations that inspire the next generation of agricultural leaders.
Beyond her entrepreneurial endeavors, Jessie, alongside her husband Justin, is working to preserve the family’s ranching legacy while raising their two children, Jhett and Jaxyn. While they are proud beef advocates, the Jarvis family firmly believes in the importance of food choices, advocating for the variety of production methods that agriculture provides.
In this episode, we dive deep into Jessie’s journey — from her ranching roots to becoming a leader in the agriculture and western industries, her commitment to fostering meaningful connections, and her take on living the rural lifestyle. Whether you’re an industry insider or simply someone who appreciates the importance of agriculture, this conversation will leave you inspired by Jessie’s passion, drive, and dedication to ensuring these industries thrive for generations to come.
Tune in to hear Jessie’s incredible story and learn how she’s changing the game, one connection at a time.