Jodi Boyce is a skilled consumer brand marketer with over 20 years of experience, She has worked on both the agency and client side, transforming marketing needs into consumer messages through POP, print, media, contests, promotions, packaging and digital.  Work at the C Suite level, she is a brand builder, skilled at turning complicated brand attributes into easy-to-understand consumer messages increasing sales for the brand and their franchisees. Jodi is also the only guest to ever appear on Franchise Today, who began his/her career as a HOT DOGGER!  What is a HOT DOGGER you ask?  A HOT DOGGER is someone who has been priveleged to drive the 27 foot long, Oscar Mayer Wienermobile across country,doing promotions and participating in marketing events for the iconic brand.  Jodi Boyce, this week, on Franchise Today!