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Atrinsic Interactive EVP Aaron Baker speaks with Soap Hope founder Salah Boukadoum on how he created fierce customer and brand loyalty with the creation of SoapHope.com, as part of his call to action to end poverty with his One Billion Dollars to End Poverty Campaign.

Boukadoum shows how you can open doors for partnerships with world class organizations that will help build your brand by enabling them to do and feel good when they do business with you.