This week, Brock and Will sit down with Kez Reed, a former Division 1 baseball player, and entrepreneur. Kez is the founder of the Reed Company, Inc. which specializes in providing guidance to professional athletes on contracts, brand deals, and other ways to grow their careers. He also teamed up with NBA star, JaVale McGee to form Juglife, a foundation dedicated to spreading awareness about the importance of drinking water. In this episode, Brock and Will begin by asking Kez about Juglife. Kez shares the story of how it all started from a twitter trend, to now being a global organization which provides clean drinking water to underserved communities to all corners of the world. Today, Juglife has built several wells at schools in Africa, bringing fresh water to dozens of communities. Kez looks to the future in which they plan to build an athletics facility to serve those same communities. Later, Kez discusses his business at the Reed Company, Inc. He provides insight on the global sports industry and how he's able to guide athletes to further expand their careers, both on and off the court. Kez mainly focuses on basketball, namely the NBA. With NBA tip off aligning with the launch of the episode, Kez describes the challenges of his "hell week" which include players going to new teams, new brand deals, and new markets. This is a great episode for anyone interested in sports marketing, nonprofit charities, or the NBA. Kez lives by the motto, "Do good business with good people." ***We have a stat correction. We wanted to make sure to inform you that 78% of athletes face economic challenges after retirement opposed to the 90% mentioned. You can support his foundation at:
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