Remember, every podcast download is a real life human. Let's call them `listeners` for short. As a marketer, your goal is to reach as many customers as possible.

It may seem like more listeners means more customers, but that is not the case. Because there are many reasons to listen and fewer reasons to buy further analysis is necessary.

The truth is that `listeners` are not `customers`, so how do you measure to know the difference. That means, tying a conversion event to each podcast episode.

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