Dive into the world of Western fashion with Dana, owner of Rancher Boots, sharing her journey and passion for cowboy boots.

CHECK OUT THE RANCH HERR BOOTS HERE!

Introduction of Dana Herr: Ashley introduces Dana Herr, the owner of Rancher Boots, as a special guest from Canada. Dana is a mother, a wife, and a fifth-generation rancher from Southern Alberta.
Origins of RanchHerr Boots: Dana shares her journey into the Western fashion world, which began with her upbringing on a ranch and her involvement in rodeoing, cutting, and trick riding. The idea for Rancher Boots emerged overnight when Dana saw a pair of boots on Instagram and decided to design her own.
Evolution of Rancher Boots: Dana talks about the growth of Rancher Boots through Instagram and the community she has built around her brand. She emphasizes her love for vibrant colors and unique designs, which sets her boots apart from others in the market.
Signature Style - The Lechera Model: The conversation delves into the signature Lechera model of cowboy boots, characterized by its cowhide material and round toe. Dana showcases the boots and discusses the comfort and style they offer.
Personal Connection and Philanthropy: Dana reveals the personal significance behind her boot designs, including a memorial boot for her mother who passed away from ovarian cancer. She also discusses her philanthropic efforts, including fundraisers and support for cancer-related causes.
Expansion and Future Plans: Dana discusses the expansion of her boot company, including plans for new styles such as lace-up boots and collaborations. She also shares insights into sizing and availability of boots for purchase.
Balancing Work and Personal Life: Dana opens up about the challenges of balancing her business with her role as a mother and wife. She emphasizes the importance of spending time with her family and finding solace in horseback riding.
Admiration for Ree Drummond: Dana expresses her admiration for Ree Drummond, the Pioneer Woman, for staying grounded amidst her success and maintaining authenticity in her personal and professional life.
Memorable Quotes:
"It started through Instagram... the community it can reach is just unbelievable."
"Boots are part of your personality... they create an opportunity for you to show the world who you are."
"I want to give back somehow and get her memory and her presence out there."
"My main goal is to give [my daughters] the keys to being confident women and to be unapologetically themselves all the time."
"I literally run around my house with my head cut off... getting back on my horses... is so relaxing once I'm there."
This episode of Western Fashion Behind the Scenes provided listeners with a glimpse into the journey of Dana Herr, the passionate owner of Ranch Herr Boots. From her humble beginnings on a ranch to her entrepreneurial endeavors, Dana's story is one of perseverance, creativity, and dedication to her craft. Through her colorful and unique boot designs, Dana is not only leaving her mark in the Western fashion world but also making a positive impact in her community. Stay tuned for more inspiring stories and insights on the next episode!