Local Talent: The Entrepreneur’s Handbook Podcast - Episode 17
Eric is a San Antonio entrepreneur with a huge range of life experiences
including a revelatory ayahuasca trip, running several businesses manufacturing and
selling products on Amazon, having a premature baby who had to spend a long time in
the NICU, and starting up a new businesses selling heirloom items made from the
ashes of deceased family members.
On this episode of Local Talent: The Entrepreneur’s Handbook, your host Jason sits
down with Eric to dig into how his entrepreneurial mind works and what he’s doing to
grow his multiple businesses. You’ll hear how Eric worked out his pricing structure, how
the inspiration for his Legendary Items business came to him in a dream, and what his
biggest business mistake is. There’s plenty of advice for people looking to start their
own businesses, including how Eric finds his clients and the sales pitch he delivers to
make sure that he closes the deal.
If you enjoyed this episode and it made you think differently about life, death, business,
and everything that comes in between, please subscribe to Local Talent to show your
support for the podcast.
Timestamps
[0:32] Eric gives his elevator pitch and tells the moving story of his son’s illness
[3:07] Eric’s first steps into being an entrepreneur
[4:34] “You’re just in this torrential soup of the mind:” Eric’s too-short ayahuasca trip
[8:10] Leaving Buy Box and starting out as an Amazon consultant
[10:29] How Eric finds his clients
[11:10] What Eric sells on Amazon and how he works out his pricing structure
[12:45] Eric on growing up as a Mormon and where he is with his faith today
[14:45] “Why are you doing this?:” Eric’s sales pitch to his clients
[16:50] Do you have to make a product to own a business?
[17:40] The Amazon business model
[19:05] How important are reviews on Amazon?
[21:28] Lighting round!!!
[27:12] What Eric’s excited about at the moment
[28:10] Wins and losses in sales conversion rates
[31:22] “This is the thing that I cannot stop thinking about:” Eric’s exciting new project
making treasured items from the ashes of loved ones
[36:25] Exploring the costs and processes around creating legendary items
[38:34] How the deceased person’s story comes together and the video that
accompanies the product
[40:20] Embedding a QR code on a diamond and Eric’s gamble on death
[43:28] “When you die, what do you want to be turned into?”
[46:47] What Eric wishes he had before he became an entrepreneur
[47:30] Eric’s biggest business mistake: Not following through
[49:49] The best advice that Eric’s ever received
[52:39] Eric’s favorite tool to streamline his businesses
[53:54] What Eric does to unwind and relax; and where he wants to take his business in
the future
[54:45] Eric’s future job: Becoming a senator?
Links
Legendary Items
Local Talent
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Local Talent on Spotify