Lessons Learned From Journalism to Help Enterprise Content Marketing with Heidi Cohen and Nicole Mills

May 21, 2018 · 21m 24s
Lessons Learned From Journalism to Help Enterprise Content Marketing with Heidi Cohen and Nicole Mills
Description

Thankfully, many marketers have converted to the “dark side” and went into Content Marketing for large companies, to the benefit to our industry as a whole. This shift has helps...

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Thankfully, many marketers have converted to the “dark side” and went into Content Marketing for large companies, to the benefit to our industry as a whole. This shift has helps us understand the relationship between sales and marketing, allowed us to dive deeper into the story, and make us aware of the need to communicate more with our customers and beyond just transactional emails.

Heidi sums it up quite nicely by saying, “At the end of the day, it's about, what are your business goals? What are the metrics associated with it? Who's your audience? And what is the context of the landscape? Right?”

In this episode, Heidi Cohen and Nicole Mills discuss pulling from journalism to do Content Marketing better in the enterprise.

https://enterprisemarketer.com/podcasts/m2m/season-01-show-14/
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Author The Pop-Marketer
Organization Enterprise Marketer
Website -
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