Greg Twemlow argues that artificial intelligence (AI) is automating tasks and increasing efficiency and creating new opportunities to unlock human creativity. Twemlow suggests that AI can help companies move from a focus on productivity to a focus on innovation by freeing up time for employees to explore new ideas and experiment with creative approaches. This shift requires a change in mindset and the development of tools that support creative exploration rather than simply optimizing for efficiency.

About the Author - Greg Twemlow writes and teaches at the intersection of technology, education, and human judgment. He works with educators and businesses to make AI explainable and assessable in classrooms and boardrooms — to ensure AI users show their process and own their decisions. His cognition protocol, the Context & Critique Rule™, is built on a three-step process: Evidence → Cognition → Discernment — a bridge from what’s scattered to what’s chosen. Context & Critique → Accountable AI™. © 2025 Greg Twemlow. “Context & Critique → Accountable AI” and “Context & Critique Rule” are unregistered trademarks (™).