Lynn Power - How to Launch a Consumer Product

Jul 8, 2021 · 15m 31s
Lynn Power - How to Launch a Consumer Product
Description

From a beauty-loving AD agency executive to becoming the CEO of Masami: Hydrating Hair Care, Lynn Power shares her story. Lynn not only believes in listening to and targeting her...

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From a beauty-loving AD agency executive to becoming the CEO of Masami: Hydrating Hair Care, Lynn Power shares her story. Lynn not only believes in listening to and targeting her audience but also planting seeds where her customers already are. She reminds us that our "perfect" may not look it and that launching a consumer product means understanding one's level of comfortability.

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