Make the Customer the Hero

Dec 2, 2025 · 15m 37s
Make the Customer the Hero
Description

Using the Hero’s Journey as a metaphor, Adrian reframes customer relationships as collaborative quests. He challenges leaders to become guides who help customers overcome real-world villains—competitive threats, internal resistance, and...

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Using the Hero’s Journey as a metaphor, Adrian reframes customer relationships as collaborative quests. He challenges leaders to become guides who help customers overcome real-world villains—competitive threats, internal resistance, and market turbulence.

Recorded by ROC Vox Recordin & Production, Rochester, NY www.rocvox.com
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Author ROC Vox Podcast Network
Organization ROC Vox Podcast Network
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