Making Marketing Metrics More Human

Dec 18, 2019 · 21m 58s
Making Marketing Metrics More Human
Description

Measuring results. It's something all marketers do. Metrics like CTR, ROI, CPC, and so many more are great indicators for success. But at a certain point, it seems like marketers...

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Measuring results. It's something all marketers do. Metrics like CTR, ROI, CPC, and so many more are great indicators for success. But at a certain point, it seems like marketers started putting metrics ahead of the customer and what matters to them. So, we sat down with Brianna Gammons from Motus to talk about making metrics more human, connecting with audiences on LinkedIn, and building communities of learning.


Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sammi, Sara, and Brianna on Twitter @sammireinstein @sara_pion @briannagammons @HYPERGROWTH_Pod
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