Mark Kilens on People-First Go-To-Market
Nov 16, 2023 ·
40m 59s
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Description
Mark Kilens knows a thing or two about how to build and grow relationships that drive engagement and grow revenue for B2B companies. He developed a go-to-market business strategy that...
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Mark Kilens knows a thing or two about how to build and grow relationships that drive engagement and grow revenue for B2B companies. He developed a go-to-market business strategy that relies on relationships and partners to create, capture, and convert demand into revenue. It’s about putting people at the center of everything the business does.
Mark joined us on the podcast to talk about his GTM model, why content marketing is ripe for disruption, what he learned during his time at HubSpot and Drift, and why community and the right content are so important for business success today.
Some topics included:
Mark Kilens is the CEO and Co-founder of TACK, a media network and go-to-market firm helping businesses create, capture, and convert demand into revenue. TACK helps B2B organizations transform how they grow using their proprietary People-first GTM model and approach.
He previously was CMO of Airmeet, a leading virtual and hybrid event platform, overseeing Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing.
Before that, he was the VP of Content and Community at Drift where he led the brand, content, creative, and events teams. He oversaw Drift’s community, Drift Insider, which has 65,000+ members, and Drift’s FLASH, RevGrowth, and HYPERGROWTH events.
Prior to joining Drift, he served as VP of Marketing and founder of HubSpot Academy. He built the HubSpot Academy from the ground up, educating and certifying millions of people and helping grow HubSpot to more than $600 million in revenue.
Where You Can Find Mark:
Additional Resources:
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Mark joined us on the podcast to talk about his GTM model, why content marketing is ripe for disruption, what he learned during his time at HubSpot and Drift, and why community and the right content are so important for business success today.
Some topics included:
- Describing the people-first GTM model and what it’s comprised of.
- Why you need to build an audience first.
- What a content-led growth model is.
- The TACT network and the work involved in creating a media network.
- What sailing has to do with his new company.
Mark Kilens is the CEO and Co-founder of TACK, a media network and go-to-market firm helping businesses create, capture, and convert demand into revenue. TACK helps B2B organizations transform how they grow using their proprietary People-first GTM model and approach.
He previously was CMO of Airmeet, a leading virtual and hybrid event platform, overseeing Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing.
Before that, he was the VP of Content and Community at Drift where he led the brand, content, creative, and events teams. He oversaw Drift’s community, Drift Insider, which has 65,000+ members, and Drift’s FLASH, RevGrowth, and HYPERGROWTH events.
Prior to joining Drift, he served as VP of Marketing and founder of HubSpot Academy. He built the HubSpot Academy from the ground up, educating and certifying millions of people and helping grow HubSpot to more than $600 million in revenue.
Where You Can Find Mark:
- LinkedIn: https://www.linkedin.com/in/markkilens/
- X (formerly Twitter): https://twitter.com/MarkKilens
- Website: https://www.tackgtm.com/
Additional Resources:
- TACT Network: https://tacknetwork.com/
- ClubPF: https://clubpf.co/
- People-first GTM Model: https://www.tackgtm.com/people-first-gtm-model
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