TAG An Expert is a when we bring in special guests to share their wealth of wisdom on marketing, sales, and winning in business.

This episode is pure fire. Today we hosted Andy Crestodina on the podcast. Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person digital agency in Chicago.

Over the past 18 years, Andy has provided digital strategy to more than a thousand businesses. He is a top-rated speaker at national conferences, and he has written hundreds of articles on content strategy, search engine optimization, social media and Analytics. He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Andy Crestodina has been featured in many prominent publications including:
* Top 10 Online Marketing Experts, Forbes
* Top 50 Marketing Influencer, Entrepreneur
* Top 10 Social Media Influencers, Social Media Explorer
* Top 50 Content Marketers, Outbrain
* Top 100 Digital Marketers, Brand24
* Top 25 B2B Influencers, IZEA
* Top 10 Online Marketers, FOX
* Top 25 Marketing Influencers, LiveAgent

On todays show Andy covers an absolute myriad of topics including: How to be a t-shaped marketer, Chatbots, He shares some of his sources of inspiration, He also explains how content strategy should differ from B2B to B2C, B2B lead generation, He shares tactics on blending marketing and sales, He walks through the most valuable metrics that you SHOULD be looking at in Google Analytics, He covers some tactics on what to do if you have negative press or bad reviews for your business, Gives recommendations for businesses who really haven’t started with content strategy and he shares tips for how to keep yourself fresh and relevant with your content.

You can order his book here:
Content Chemistry: The Illustrated Handbook for Content Marketing

Links to articles Andy referenced in the show:
https://www.orbitmedia.com/blog/content-strategy-framework/
https://www.orbitmedia.com/blog/writing-headlines/
https://www.orbitmedia.com/blog/how-to-research-keywords-tips/

Looking to connect with Andy?

LinkedIn | Twitter

https://www.orbitmedia.com