Amplifying Underrepresented Voices in Podcasting: A Conversation with Marla IsacksonIn this episode of YouMeWe Amplified podcast, host Suzanne F. Stevens speaks with Marla Isackson, Founder and Chair of OSSA Collective Inc., an AI-driven podcast advertising marketplace. Marla discusses her journey in creating OSSA, which supports underrepresented voices in podcasting. She shares insights into the importance of diverse voices in podcasting and how OSSA empowers podcasters, predominantly women and other underrepresented groups, with opportunities to monetize their work and achieve financial empowerment. Furthermore, Marla highlights the importance of effective communication, team collaboration, networking, and embracing change in the organization. She also underscores the role of conscious contribution and the need to be clear about one's mission when aiming to make a substantial social impact.

00:20 Introduction and Welcome
00:54 Meet the Host: Suzanne F. Stevens
01:10 Introducing the Guest: Marla Isackson
01:36 Marla's Journey into Podcasting
02:26 The Birth of OSSA
04:03 The Role of Social Return on Investment in OSSA
05:09 The Importance of Financial Empowerment
05:30 The Growth and Evolution of OSSA
06:35 The Power of Podcasting for Underrepresented Voices
07:07 OSSA's Unique Approach to Podcasting
14:50 The Importance of Consistency and Community in Podcasting
24:58 The Impact of Social Initiatives on Business Sustainability
25:42 Key Initiatives for Sustainable Social Impact
26:18 Growing OSSA's Creator Community
27:12 The Power of Networking and Partnerships
30:46 Building and Managing a Virtual Team
33:19 Engaging and Communicating with a Virtual Team
35:49 The Future of OSSA and Social Initiatives
36:48 Personal Insights and Reflections
44:00 Promoting Diversity and Inclusion
45:13 Final Thoughts and Contact Information