Mastering Buyer Personas with Jim Kraus: Insights from the Buyer Persona Institute
Jun 25, 2024 ·
31m 44s
![Mastering Buyer Personas with Jim Kraus: Insights from the Buyer Persona Institute](https://d3wo5wojvuv7l.cloudfront.net/t_square_limited_480/images.spreaker.com/original/195c23d348b5420d8563d0d27c5a0928.jpg)
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
In this episode of the Sales Development Podcast, host David Dulany dives deep into the world of buyer personas with Jim Kraus, President of the Buyer Persona Institute. Jim shares...
show more
In this episode of the Sales Development Podcast, host David Dulany dives deep into the world of buyer personas with Jim Kraus, President of the Buyer Persona Institute. Jim shares invaluable insights into the importance of understanding buyer decisions and the five key areas that can transform your approach to sales and marketing. From defining buyer personas to conducting in-depth interviews with recent buyers, Jim provides a comprehensive guide on how to uncover and leverage the information that truly matters to your prospective clients. Whether you're in tech sales, marketing, or product development, this episode will equip you with the tools and strategies needed to better connect with your target audience and drive revenue growth. Tune in to learn from one of the leading experts in buyer persona development and take your GTM strategy to the next level!
show less
Information
Author | David Dulany |
Website | - |
Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company