Mobile Gaming Overview of France // Alexandre Barbé #adtalks

Nov 26, 2021 · 7m 41s
Mobile Gaming Overview of France // Alexandre Barbé #adtalks
Description

Welcome to the DigitalBox! As mobile gaming has exploded because of the COVID-19 pandemic, it is no longer a niche offering. It has become a mainstream channel for advertising. So...

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Welcome to the DigitalBox!

As mobile gaming has exploded because of the COVID-19 pandemic, it is no longer a niche offering. It has become a mainstream channel for advertising. So who are mobile gamers, exactly? To get a definitive answer, AdColony's Country Manager of France, Alexandre Barbé let you know mobile gamers closely about their mobile gaming behaviors, in-app advertising approaches, and sentiments.

Bienvenue dans la DigitalBox !

Comme le jeu mobile a explosé en raison de la pandémie de COVID-19, ce n'est plus une offre de niche. C'est devenu un canal de publicité grand public. Alors, qui sont exactement les joueurs mobiles ? Pour obtenir une réponse définitive, le Country Manager d'AdColony pour la France, Alexandre Barbé, vous a fait connaître de près les joueurs mobiles sur les comportements de jeu sur mobile, les approches publicitaires in-app et les sentiments.
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