Nerd Alert: The Three Dimensions of Effectiveness
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Description
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any...
show moreIn this episode, Elena and Rob revisit the traditional divide between brand and performance marketing. Then, they explore how advertising effectiveness is now being redefined through three dimensions: scale, efficiency, and time.
Topics covered:
- [01:20] “Profit Ability 2”
- [02:20] How much has advertising effectiveness changed?
- [05:10] Brand versus performance
- [07:50] How big of an effect do your ads have?
- [08:40] Budget for impact without waste
- [10:15] Short- and long-term payback
To learn more, visit marketingarchitects.com/podcast
Resources:
- https://www.thinkbox.tv/news-and-opinion/events/the-new-business-case-for-advertising
- https://assets.ctfassets.net/ptzdhtf6t0jg/1QnN6BTbV16BXEPQojyQEc/57b12e6b4a65150f3fac6bd8c2b7a3df/The_new_business_case_for_advertising_event_slides.pdf
- https://www.warc.com/content/article/Event-Reports/Beyond_brand_vs_performance_The_three_dimensions_of_effectiveness/155612
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Information
Author | Marketing Architects |
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