When you ask most Entrepreneurs who their market is, their answer is "Everybody"...unfortunately in our world, there is nothing that everyone needs. Time to decide who you want to target and what that niche will be. Ask yourself who is it that you can really help that actually needs your help. You have to want them and they have to need you. The truth is the smaller the niche, the more profitable you are. When your market is more targeted, you are more focused on who you serve.

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