She went to the Olympic Trials for swimming when she was 16. She became a pro triathlete after she graduated from Yale. She met her husband (also a pro triathlete) when he sat next to her on a plane. She designed the first running skirt and created a business that empowered women to feel amazing in their skin. She also became a mom.  

Nicole DeBoom is always smiling, which may lead one to believe she’s only encountered positives in her life. Not quite. Along with all the highs have come some lows, like waiting tables and putting on a mascot costume with a degree from Yale. She was also a black out drinker (sober now) and found herself fighting like crazy for space in the apparel world once the big brands realized (and copied) what she was doing with Skirt Sports.  

Today, Nicole, Tim and their daughter Wilder live in Steamboat after uprooting from Boulder four years ago. She had sold her business and went to find her purpose. She may have just done that by coming full circle with a big announcement in the podcast.