Nigerians in the Diaspora: Their Conduct and Its Impact on Country's Image
Sep 6, 2024 ·
40m 47s
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Description
Image, they say, is everything. No set of people understand image more than those in the public relations and communications profession. These professionals who understand image believe that for individuals...
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Image, they say, is everything. No set of people understand image more than those in the public relations and communications profession. These professionals who understand image believe that for individuals and businesses to succeed, they must earn the goodwill of their publics. This goodwill can only be earned after such individuals and businesses have successfully evoked the right kind of image before their publics.
To underscore the importance of image, businesses, countries, and governments invest both human and material resources to manage and enhance their public perception.
They do this by implementing strategic communication plans, engaging in public relations activities, and maintaining transparency and accountability in their operations.
In Nigeria, sadly, not much can be said of the country's image abroad in terms of conduct.
Nigerians in the diaspora have occasionally made the news for all manner of misconduct including fraud, scams, and other criminal activities.
Here, we take a look at the implications of these incidents on Nigeria's global image and discuss potential solutions for improving the conduct of Nigerians abroad.
show less
To underscore the importance of image, businesses, countries, and governments invest both human and material resources to manage and enhance their public perception.
They do this by implementing strategic communication plans, engaging in public relations activities, and maintaining transparency and accountability in their operations.
In Nigeria, sadly, not much can be said of the country's image abroad in terms of conduct.
Nigerians in the diaspora have occasionally made the news for all manner of misconduct including fraud, scams, and other criminal activities.
Here, we take a look at the implications of these incidents on Nigeria's global image and discuss potential solutions for improving the conduct of Nigerians abroad.
Information
| Author | Njideka Maduka |
| Organization | NJ |
| Website | - |
| Tags |
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