Hey Retail Suppliers stop using your Sell-In data to forecast!

Too many suppliers still make the epic mistake of using their "Sell In" data, what they have shipped to their retailers, to determine what they should order or manufacture next.

Suppliers, particularly the ones supplying Walmart and Target, are now hearing from retailers that they have too much inventory and will cancel their future orders. It wouldn't have come as a surprise to suppliers if they analyzed the retailers' actual inventory level instead of what they shipped.

If you are a supplier who is in love with your sell-in data, you are likely making some very costly decisions.

Learn how to avoid these big mistakes by messaging me below or email the "POS Data Guy" at dmurless@krunchbox.com for more details.