Over Indexing On Failure
Nov 22, 2022 ·
5m 4s
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Description
Banks have traditionally been very good at engaging customers when they lose. For decades banks have been posting letters to customers notifying them of all the fail states: Overdraft notices,...
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Banks have traditionally been very good at engaging customers when they lose.
For decades banks have been posting letters to customers notifying them of all the fail states: Overdraft notices, missed payments, failed FICO and credit scores.Whilst keeping these fine systems in place, there is a significant opportunity to swing the engagement index in favour of customer success.
show less
For decades banks have been posting letters to customers notifying them of all the fail states: Overdraft notices, missed payments, failed FICO and credit scores.Whilst keeping these fine systems in place, there is a significant opportunity to swing the engagement index in favour of customer success.
Information
| Author | Moroku |
| Organization | Col Weir |
| Website | - |
| Tags |
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