Over Indexing On Failure

Nov 22, 2022 · 5m 4s
Over Indexing On Failure
Description

Banks have traditionally been very good at engaging customers when they lose. For decades banks have been posting letters to customers notifying them of all the fail states: Overdraft notices,...

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Banks have traditionally been very good at engaging customers when they lose.
For decades banks have been posting letters to customers notifying them of all the fail states: Overdraft notices, missed payments, failed FICO and credit scores.Whilst keeping these fine systems in place, there is a significant opportunity to swing the engagement index in favour of customer success.
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Information
Author Moroku
Organization Col Weir
Website -
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