Many people believe category design is this huge undertaking meant only for enterprise companies but we're looking at it the wrong way. Pablo Gonzalez, co-founder of the Category Thinkers Community joined us on the podcast to help us understand how category design is and how it fits into our go-to-market motions. We also talked about the role of content in category design, the key elements of building a category and how Category Thinkers got started.
Some topics discussed:

1. How Pablo got started in category design.
2. Who owns category design in the organization?
3. Why you need to completely rethink marketing.
4. The key elements of category building.

About Pablo Gonzalez

Pablo Gonalez is co-founder and co-host of the Category Thinkers Community and Podcast. Category Thinkers is a free community that brings together people interested in category design.
He’s also CEO and Co-Founder of Be the Stage, a consultancy that helps companies drive business through community creation, the host of the B2B Community Builder Show Podcast, and co-host of Not Your Average Investor Show (a top 10% podcast).

Where You Can Find Pablo:

• LinkedIn: https://www.linkedin.com/in/pablotheconnector/
• Website: https://bethestage.live/

• Category Thinkers Community: https://www.categorythinkers.com/
• Category Thinkers Podcast: https://podcasts.apple.com/us/podcast/category-thinkers/id1689840120

Check the video version of the podcast at: https://www.ingeniux.com/blog/category/podcasts