Paula helps her clients survive the bleeding edge of digital marketing, understanding which digital strategies are worth adopting and when it’s smarter to wait and see. She combines a deep passion for digital with a pragmatic obsession with profitability and isn’t afraid to call it like she sees it. Most of the time, history has proven her right. Sometimes not – she’s still mad that she laughed at the idea of photo blogging. Who knew Flickr was actually gonna be a thing! (Wanna know the story? Invite me out for coffee…)