Why podcasting is beginning to crack concrete and slip beneath the door. It’s your voice. Your emotions. Your interests. Your drive to push a conversation further than the typical Tweet or Facebook Live post.

There’s a lot to be said about listening to a conversation that isn’t connected to facial features. I get it. I like videos just like everybody else. If we’re comparing a podcast to Facebook Live quality plays a huge role in how it’s getting to your ears.

I love Suzanne Summers and totally dig how she cooks from her kitchen via Facebook Live but 80 percent of the time the acoustics are in sad shape and my eyes see more of the story while my ears have tuned out.

Who better to know the podcast vibe than FOX’s Proven Innocent? Nikki M. James is Violet Price. She podcasts directly from the law firm in what’s been dubbed the Fish Bowl. Taking your business to an entirely new level of connection. With a solid mission to keeping the community up to date with situations where your voice can be heard over and over again.

For businesses. Receiving a new product and sharing it with others with the same interests can lead to sales. Videos have been doing it a long time. So what makes podcasting different? You can’t watch a video driving in traffic or sitting at your desk at work.

I was with Brian Lamb from C-Span the other day. Dudes been interviewing people on the network for 30 years. He spoke highly about their podcast department. We covered two incredibly important points. With one hundred thousand podcasts available now how do people find you?

I thought for sure he was going to say it’s time to thin the herd. He went the opposite direction with we need two to four million podcasts. It’s giving the power back to the people.

But how long will “The People” keep up the power? Somewhere along the road someone decided to introduce the idea of creating seasons. Ten to twelve shows then we’ll see you down the road. How’s that podcasting? In radio if we didn’t show up for our daily shift he was shown the door.

We hate it when Netflix and Hulu do it. Why are we playing the same game as podcasters? It kills me to hear someone brag about how great their show is then follow it with “We have a new show every Thursday.” What? Let me put your show down on my Google calendar and hope to God it vibrates when your show drops.

Podcasting isn’t an overnight fad. It grew from blogging and will continue to evolve into areas of huge chance taking. But it’s going to require a lot of elbow juice to keep it on a long term highway.

Six years ago my coworkers thought I was insane that I was putting so much drive into developing a platform. Some saw it as a way of keeping a former drive time talent busy and not complaining while others stood by with hopes that it would move a little faster than it does.

More today than any time I talk with celebs that do nothing but listen to podcasts. Comedian John Caparulo totally digs them but won’t take the leap of faith and start his own. He says he’s too far behind and by the time he catches up he’ll still be too far behind.

The moral of today’s story is simple. Podcasting is happening but it’s not going to take over the world. It’s just another platform. Like bowling and riding a bicycle everybody can do it. Those that stick with it develop incredible connections with listeners as well as PR people paid to get their clients air time.

You’ll never hear me say don’t do a podcast. It’s your voice. It’s your emotions. It’s your connection and can make you more popular than the popsicle man selling ice cream on a stick on a 110 degree day in Carolina.

Stick with it. Don’t do 12 shows then run to another church. Put up with the pain it puts in your trunk and deal with having horrid nightmare analytic numbers and then something catches and you feel like Bradly Cooper singing at the Oscars.