How to Repurpose Content
In Episode #74 I’m pulling back the curtain on Marketing on Social Media.
I know it gets overwhelming, but, if people aren’t seeing the content that you’re creating, you’re literally throwing you time and energy away.
A few key takeaways to know:
Your content will not share itself (unless of course it goes viral, but it has to be see for that to ever happen)
KNOW YOUR PLATFORMS
Facebook: friends and family *DON’T do business there or your content will be hidden. Create a Facebook page for all business content where you are going to promote/sell and then boost a post for the most visibility.

IG: personal branding and marketing, make sure you have a business or creator account. The amount of your followers is not as important as your engagement rating. Meaning, gone are the days that you follow/unfollow or buy followers. IG wants to see that your followers are interacting with you posts by liking and/or commenting.


LinkdIn: B2B networking, speakers, authors, podcast hosts: write articles Once week: Blog Posts, Industry News, How-To & Lists, Quick Tips, Business Event Photos, Updates about your business

TikTok: the new wild west of social media: remember when you could put anything you want on Instagram and people saw it? Well, that’s how it is on TikTok. There is no algorithm that actively shuts down your content. You can have zero followers and go viral. However, things to know. The majority of users are 12 year old girls…. And they can be ruthless. That being said, producing as much content as possible on TikTok is key and great fro brand awareness. You don’t have to overthink what you shoot, 15 or 60 second videos that get your message across. Make sure that whatever you post either entertains or educates. *Business account*

YouTube: search engine: great for service-based providers to be seen and heard: coaches, speakers, teachers, trainers, etc…. People search How-To videos on these sites

Pinterest: search engine, people are looking for how to’s hear as well, research keywords and what users are searching for by typing your subject in the search bar and letting it auto-populate key phrases *10 pins per episode. *Business account so that you can track you analytics


The Podcast:
-Recorded on host platform and publishes on Thursdays

A graphic with the guest’s headshot & and a quote are shared on The Power Project IG with my saved hashtags: personal development, women in business, self love, general podcast promotion, etc (keep these in my notes)

Show notes are typed up with a summary of the episode and tangible takeaways are listed in clear “how to steps” on the episode page

Those show notes are then copied and turned into a blog post on my website with the audio recording (SPREAKER) of the episode embedded in the blog post, publishes on Thursday.

The show notes are then shortened with key takeaways & turned into a newsletter (FloDesk) as well that is scheduled for Tuesday morning at 6:24 (best time to email in the morning & more emails are read on Tuesdays than Mondays). The newsletter has a link to iTunes episode & Spotify episode (people can listen on an iPhone or samsung/android). Newsletter readers are also pointed to my Facebook group: Power Squad where we can hang out and get to know each other better

I then take the podcast episode and create Pinterest pins for it. I use Canva for my graphics (which has Pinterest dimensions that you need). These pins give a brief takeaway with “3 things to know” “How to” etc…. Just enough to catch the reader’s attention and encourage them to click for more. The pin then points the reader back to my blog, landing page for my email opt-in, or the episode itself. Each pin is designed with what course of action I want to guide the audience to choose.

If my episodes are business related, I turn the blog into a LinkdIn article with the How-To steps included and circle readers back to the episode

Free Stuff————->
Download your guide for How to Repurpose Content Here https://view.flodesk.com/pages/5e571b67c9b50f0026ce4fc0

Help me out with this Business Coaching Survey Here
https://docs.google.com/forms/d/e/1FAIpQLSer_ruFKVl7DGRCeoqbpI8Vfpu0-iRMN69x4kKKkarAVgHNXw/viewform?usp=sf_link

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Thinking about starting a podcast? You’re going to want to check out the Class for Beginners that I created over on Skillshare! Did you know you can learn all types of new information over there? Take a look at my Podcasting 101 course and while you’re at it, see if there’s anything else you want to learn. Use my code to get two free months of Skillshare to learn whatever new skill it is that you need to step into your purpose! https://skl.sh/2lpoNBU

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