As a guy who's helped people grow email lists to over 400,000... I can truly speak to the shift I've seen in the last 8 years of what works and what doesn't. Whether you're a newbie or an expert, there's something here in this podcast that will shake your current knowledge and methods of lead generation and list building.

Episode outline:

First, for newbies let’s briefly set this up.
What’s a newsletter
What’s an opt-in box
How do they work?

- What’s not working very well anymore (that used to)
- timer based popups (shows after 8 seconds)
- footer opt-in boxes (bottom of website)
- Sidebar opt-ins with free ebooks
One page landing pages with no content
Exit pop opt-in boxes that show up when you try and leave (bait n’ switch?)

What’s HOT right now…

Content unlocks
Content upgrades
Advertorial pages (editorial style story lines)
Webinars & software
Quizzes..