Would you like to leverage proximity marketing and mass personalization strategies for your startup product/service? And learn how to build a startup team where everyone embraces and respects each other’s styles and talent, while bringing a mission and vision to life?

Our guest, Dean Hantzis, founder of Tapple, shares his best marketing practices and how he uses Ubuntu to create synergy and cohesion with his startup teams.

Dean has over 18 years of web, mobile and cloud development experience. Having held leadership positions including CTO at three start-ups reaching public exits, Dean is primed for a fourth startup success with his latest endeavor: Tapple - the first real-world conversion platform built to drive higher engagement through instant access to mobile experiences.

You’ll feel like a member of the Tapple Team as Dean takes you on delicious journey from his initial ah-ha moment for Tapple, and into the conception, implementation, and monetization of this dynamic startup. His insights include:

•Proximity Marketing
•Mass Personalization
•Introvert to Extrovert
•The Art of Bringing People Together
•How to stay honest and transparent when asked tough questions you can’t fully respond to

Please visit Tapple here: https://about.tapple.io/ and stay connected with Dean and the Tapple Team via:

LinkedIn: https://www.linkedin.com/in/deanhantzis/
Instagram: https://www.instagram.com/tapple_io/
Facebook: https://www.facebook.com/tappleinc/
Twitter: https://twitter.com/tapple_io

If you’d like to receive an alert whenever I post a new episode, please follow the Startup Life Show wherever you listen to podcasts, including: Stitcher, Spotify or Apple/Google Podcasts… and let’s connect on social media! You’ll always find me hanging out at my favorite social media bar – Twitter! https://twitter.com/AndeLyons

Do you have a startup story you’d like to share on the Startup Life Show podcast? Please reach out to me via email – ande@andelyons.com.

You'll find tons of curated DIY startup advice on my YouTube Channel Andelicious Advice: https://www.youtube.com/user/AndeliciousAdvice and please subscribe to my bi-monthly newsletter, Let’s Stick Together -> http://bit.ly/AndeliciousNewsletter

Do you need a pitch deck reviewed? I've raised millions from VC and thousands from Angels... and I'm a co-host of a monthly pitch event in Boston. I can make sure your deck is ready for investors and a pitch event. Click this link to learn more: http://bit.ly/PitchDeckAudit

Do you need an “Urgent Care for Startup Founders” coaching session? You can schedule me by the minute here: https://provider.magnifi.io/andelyons

Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥