Dive into the dynamic world of the creator economy with Avi Gandhi on the latest episode of The RAC. From his early days in entertainment to pioneering in influencer marketing, Avi unpacks the monumental shift toward digital influence and content creation. This episode covers content creation's evolution, the pandemic's tangible impacts on the industry, and the emergence of mature creators. Discover how brands are leveraging influencers for real ROI, the proliferation of new monetization avenues for creators, and how Avi’s ventures, Creator Logic and Partner with Creators, are shaping the future of digital marketing. Join us for an insightful exploration into the transformative landscape of influencer marketing and content creation with industry expert Avi Gandhi.


00:09 - Discovering the creator economy 
07:38 - Evolution of influencer marketing 
14:53 - Shift in brand strategies 
19:59 - ROI in influencer marketing 
32:04 - Rise of grown-up creators 
45:41 - Diverse creator business models