[itvt] is pleased to present an audio recording of "The Research POV on OTT," a session from the TVOT 2015 Insights Track, which was organized by Frank N. Magid Associates. The session was described in the TVOT 2015 show brochure as follows:

"With over 50% of households now equipped with at least one streaming service, and an increasing share of viewing taking place via the growing number of OTT providers, the impact on the TV landscape becomes increasingly profound. And right now, we don't know enough. How does the research, measurement and insights community rise to the challenge as we consider how to adapt in the face of the most disruptive force the TV business has had to face in decades?" Panelists included:

•    Rob Aksman, Chief Experience Officer, BrightLine

•    Jane Clarke, CEO and Managing Director, CIMM (Moderator)

•    Mark Garner, SVP of Distribution, Business Development, Analytics and Marketing, A+E Networks

•    Tom Love, VP of Consumer Insights, Roku

•    Dawn Holliday-Mack, VP of Audience Strategy and Insights, El Rey Network

(Note: Super-Early-Bird pricing for tickets to TVOT NYC 2015--which takes place December 3rd at the SVA Theatre in Manhattan--ends at midnight this Thursday. Purchase your tickets here.)