RBR+TVBR InFOCUS PODCAST: Max Kalehoff, Realeyes

Jun 23, 2020 · 15m 49s
RBR+TVBR InFOCUS PODCAST: Max Kalehoff, Realeyes
Chapters

01 · - RBR TVBR Edited Adam intro

1s

02 · - Max Kalehoff Realeyes.output

10s

Description

Late last week, just in time for Juneteeth, "emotion AI" television advertising research  Realeyes released some intriguing data regarding consumer response to brands that rolled out Blacks Lives Matter-themed creative....

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Late last week, just in time for Juneteeth, "emotion AI" television advertising research  Realeyes released some intriguing data regarding consumer response to brands that rolled out Blacks Lives Matter-themed creative.

Were the ads well received? With front-facing cameras used to measure the attention and emotion of opt-in viewers the hallmark of Realeyes' studies, it looked at several themed campaigns from such brands as the Disney Channel, Nike, McDonald's, and Procter & Gamble Co., and the National Football League.

The results of the study are discussed in this new RBR+TVBR INFOCUS Podcast with Realeyes marketing head Max Kalehoff, who speaks with RBR+TVBR Editor-in-Chief from New York.
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Author Radio Ink Magazine
Organization iHeartRadio
Website -
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