Our guest on today’s episode of Coffee with a Journalist is Rebecca Pifer, Senior Reporter at Healthcare Dive. Rebecca covers the business of healthcare with a focus on health insurers and public policy. During the episode, Rebecca discusses the nuances of healthcare journalsm, the instances where it's ok to ping her multiple times with an idea, and the ideal elements of a standout subject line. Hint, it's all about short, sweet, direct, and relevant.