ROI and Collaboration: Marketing's Hidden Power
Aug 22, 2023 ·
27m 40s
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Description
The first person to touch your product isn’t a buyer — they’re a marketer. https://www.linkedin.com/in/andrew-wagner-8875337/, Chief Marketing Officer at https://mightysparkfood.com/, says marketers are far more than advertisers — they’re more...
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The first person to touch your product isn’t a buyer — they’re a marketer.
Andrew Wagner, Chief Marketing Officer at Mighty Spark, says marketers are far more than advertisers — they’re more like general managers. Marketers play a role in every function of a business from product ideation to design, development, sourcing, manufacturing, distribution and beyond, meaning they must work with leaders across every team. When organizations can embrace this marketers-as-general managers mindset, a product’s true potential can be revealed.
Join us as we discuss:
show less
Andrew Wagner, Chief Marketing Officer at Mighty Spark, says marketers are far more than advertisers — they’re more like general managers. Marketers play a role in every function of a business from product ideation to design, development, sourcing, manufacturing, distribution and beyond, meaning they must work with leaders across every team. When organizations can embrace this marketers-as-general managers mindset, a product’s true potential can be revealed.
Join us as we discuss:
- Marketing beyond advertising and how your team can leverage marketing to streamline growth and achieve success
- Why financial literacy in marketing is essential
- The importance of an integrated marketing approach leveraging both digital and physical initiatives
Information
Author | Sweet Fish |
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