As an experienced businessman, having been in the market for over 12 years, Roman Dawidowicz says that “knowing and studying your competitors is key”. Many people misunderstand this point of studying their competitors. It’s not to copy their designs, products, or services but to know how best you can serve your audience in a more improved manner. Evaluate their offers and work out a unique product or service that makes you stand out. This is a vital business development tool in your hands. You might as well get to work and make a difference.