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S01-EP13 Competitive and Value-Based Pricing

Aug 1, 2026 · 6m 30s
S01-EP13 Competitive and Value-Based Pricing
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Why do people pay more for certain brands when cheaper options exist? In this episode of Herocast, Iman Amini unpacks value-based pricing through real examples—from Apple to Digikala—and shows how...

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Why do people pay more for certain brands when cheaper options exist?
In this episode of Herocast, Iman Amini unpacks value-based pricing through real examples—from Apple to Digikala—and shows how emotional connection builds brand loyalty.
Discover how to set prices that reflect your worth, not just your costs.

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