A conversation between Luca Cottini (PhD) and Jessica L. Harris (assistant professor of history at Saint John’s University, author, and scholar of African-American history, women’s history and modern Italy).

* Italy in the aftermath of WWII. The Marshall Plan between aids and economic opportunity (1:15)
* The emergence of Mrs. Consumer and the Americanization of Italy (4:10)
* The American model in Italy. The case of Mondadori and La Rinascente (7:25)
* The diffusion of American refrigerators and its impact on food conservation, the birth of grocery stores, and the emancipation of women (14:40)
* Hygiene and cosmetics. A new model of American beauty and womanhood (22:15)
* Italian women as the target of American consumerism and the terminal of Italy's culture wars (28:00)

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