Kristen Gennawey is an Etsy shop owner, living in Southern California with her husband and 4 year old daughter. After turning her Etsy Shop into a passive income machine, her passion is to help other creative and overwhelmed moms open their own Etsy shop that runs practically on auto-pilot.

TAKEAWAYS:

+ Kristen’s super power in her business is developing, implementing, and scaling a passive, drop shipping Etsy shop, that runs for her in the background, where she doesn’t manage inventory, and helping other busy mompreneurs to do the same.

+ Kristen chose to lean into the Etsy platform because it’s already done for you. With other platforms to sell physical products, you have to build the website, integrate all of the platforms, and hook up the automations. Etsy does that work for you. And she doesn’t want the tech to be the reason that holds her clients back.

+ Managing your Etsy shop should take 5-10 minutes a day. And most of the work isn’t spent in the Etsy platform. It’s marketing your business on other platforms like Instagram, sending out a newsletter, and doing market research.

+ One of Kristen’s goals for her clients is to get their shop known as more than just an “Etsy shop”. She focuses a lot of her marketing on branding and client to store connection.

RESOURCES:

To visit the blog post that accompanies this episode go here: http://www.allisonhardy.com/blog1/episode218

Hang out with Kristen on Instagram: https://www.instagram.com/kristen_gennawey

Learn how to set up your own passive income machine Etsy shop by watching Kristen’s on-demand Masterclass: https://www.kristengennawey.com/freemasterclass

To snag the 60-Day Reels Content Calendar that Kristen mentions in her interview visit: http://www.allisonhardy.com/reelscontentcalendar

Get on the waitlist for the next round of the Lead Generation Lab: http://www.allisonhardy.com/leadgenerationlabwaitlist

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

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Music courtesy of www.bensound.com