Sharing Your Expertise Using Soundbites with SquadLocker's Jeanne Hopkins
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Description
Today’s conversation is with Jeanne Hopkins, Chief Revenue Officer at SquadLocker, and former host of Table Fries podcast. Before SquadLocker, Jeanne Hopkins was the Chief Marketing Officer at SmartBear Software,...
show moreHear about how to share your expertise in soundbites and use podcasting as a tool to humanize your brand in today's conversation.
Key Takeaways:
🎙 2:46-3:35: How podcasting defined HubSpot and gave the brand personality
🗣 7:06-7:42: Using a podcast to share your expertise with your customers
💡 13:20-15:22: Thinking about the content plan and your goals before starting
🚧 18:20-20:36: Getting over that hurdle and starting your podcast
⏺️ 20:45-21:05: Recording and editing your first podcast and getting over your fear
🧑💻 22:52-24:04: Why consistency is important in both marketing and podcasting
Related Resources:
Jeanne’s LinkedIn: https://www.linkedin.com/in/jeannehopkins/
SquadLocker’s website: https://www.squadlocker.com/
Table Fries Podcast: https://tablefries.com/
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